Save the date for our upcoming working breakfast discussion on “Digital Advertising and Microbusinesses: Daily Business Relevance and a Driver of EU Competitiveness”, hosted by Marion Walsmann MEP. The event will take place on Tuesday, 20 May at 8:00 AM CET (90 MIN) at the European Parliament in Brussels.
This SME Connect Digital Tools Platform Episode will focus on how digital advertising empowers Europe’s smallest businesses to stay visible, competitive and resilient in a digital economy.
An exclusive preview into the new study by the Implement Consulting Group and Dr. Antonin Bergeaud (HEC Paris), commissioned by Google, will offer fresh insights into how micro-entrepreneurs use digital advertising, its economic significance and its impact on growth and business development. Policymakers and practitioners will explore the broader role of digital advertising within the EU’s economic agenda and how policy can better reflect the needs of microbusinesses relying on accessible, cost-effective solutions.
This exchange aims to provide a grounded, practical perspective on digital competitiveness — highlighting what’s working, where obstacles remain, and how future policy can better support the smallest players in Europe’s economy.
Registration at [email protected]